Mike V自主品牌By The Sword 2010秋季新品

由老牌职业滑手Mike Vallely自创的滑板新品牌By The Sword发布了2010年秋季新品系列，punk风格浓厚的设计符合Mike V的一贯作风，滑板人做滑板生意天经地义，希望老Mike的再次创业能获得成功。

“Conceptually “By The Sword” is an idea that I think all skateboarders can relate to. The act of skateboarding is always a trial by fire, a ritual act that no matter what one’s skill level is, tests us every time we ride. It’s the actual act of riding that separates us physically and mentally from the pedestrians (non-skaters) and sets us apart. It’s not sport and it’s not art, it’s skateboarding. To me, it is a sacred act, a sacred culture and not just some industry of supply and demand, where products are just churned out and have no soul. If skaters are just consumers, and skateboarding is just some pastime and our motivation is only fame and fortune and we move as a herd, we miss the point entirely. With the best intentions, I have gone far into the fog to try and shine some light but that time is over; it’s done. I’m now standing back where I started with a clean slate and it feels good.

This first offering of By The Sword product is the beginning of a new season in my life and in my skateboarding where I am certain of the point and where my fingerprint touches everything we do as a brand. This is me, this is skateboarding and this is who we are at our very best, as skaters… By The Sword.”

– Mike V