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Vans OTW系列上海发布会派对

时间:2010-09-18 15:38 来源:未知 作者:Tim 点击:


 

9月17日,Vans品牌隆重宣布其全新产品线-OTW系列全面上市并于上海宗祠举行上市派对活动。派对上呈现了艺术展览,音乐,街头时尚等元素,最引人注目的环节当属全球公认的街头文化灵魂人物的全明星阵营代表Vans OTW出席活动,包括:Mr. Cartoon, The Blackouts, Eric Elms, Dimitri Coste几位大师在现场接受媒体的采访并进行艺术表演。 

OTW系列产品的想法都来自于滑板,不过不是墨守成规于滑板鞋的功能性。该系列产品融合了经典的Vans基因以及全新潮流和生活方式。创作的自由使得鞋款的设计不仅是实用的,同时简洁干净的线条,高端的皮质制作也能呈现出强烈的街头时尚内涵。
 
Vans中国区总经理吴雷说:“今晚的活动让我们非常兴奋,因为我们看到OTW系列背后所要传达的信息和品牌内涵和中国的年轻人有如此一致的共鸣!中国的年轻人正在寻找一些全新的方式来表达他们的独立和创新,而OTW系列恰恰契合了这种生活态度。“OTW系列的诞生融合了极限运动,艺术,音乐,设计,纯正街头潮流等全部文化,是为新一代拥有自我风格的消费者而设计的。
 
OTW的名字源自于Vans的品牌口号:“Off The Wall”。但是被简化为反映品牌的现代性和独创性。Vans的“Off the Wall”有两个含义。第一个含义是与极限运动息息相关的,是Tony Alva在60年代后期在南加洲完成滑离泳池并平衡着陆的动作。第二个含义则是一个英语俚语,表示一些完全不同,独一无二的事物,比喻那些敢于突破传统,作出颠覆性改变的人。
 
让我们一起来感受一下现场的火热气氛吧!
 
 
各位OTW的代言嘉宾一起在现场亮相!

媒体们也争先恐后的疯狂拍照

艺术家就是不一样

大师们的现场涂鸦



宗祠的风格非常适合Vans OTW的风格,尤其是在中国味十足的祠堂里

墙上挂满了设计师们的作品



Vans OTW系列新品也一同展出

 
这里也介绍一下OTW系列
OTW INTRODUCTION
Vans is proud to introduce the OTW collection to China this Fall 2010. OTW product comes from a skate perspective, but is free from the constraints of hardcore performance. This creative freedom allows for designs that are not only practical, but highly stylized street fashion statements. The OTW footwear line is a balance of classic Vans DNA and modern trends and lifestyle. The hope is that OTW will inspire young people to take up art, music, design, photography, film making or other creative media.
 
 
OTW系列介绍
VANSOTW系列将于今年秋季隆重上市。OTW产品是迎合了滑板的前景,却不被滑板鞋的功能性所束缚的新表现方式。这种不羁的创造力使得此系列鞋子的设计不仅实用,更很好地诠释了街头文化时尚感。OTW系列产品融合了经典的Vans基因以及全新潮流和生活方式。希望OTW能激发年轻人对艺术、音乐、设计、摄影、摄像或其他原创的潜能。
 







 
什么是OTW?
OTW的名字源自于Vans的品牌口号:“Off The Wall”。但是被简化为反映品牌的现代性和独创性。Vans“Off the Wall”有两个含义。第一个含义是与极限运动息息相关的,是Tony Alva60年代后期在南加洲完成滑离泳池并平衡着陆的动作。第二个含义则是一个英语俚语,表示一些完全不同,独一无二的事物,比喻那些敢于突破传统,作出颠覆性改变的人。

 


 
OTW代言人介绍
OTW系列最初是与全球知名艺术、音乐和街头文化的倡导者跨界合作,他们将独立和独特的生活态度融入了OTW系列中。Cartoon先生, The Blackouts, Eric Elms, Dimitri Coste同我们一起将OTW让更多的人知道。



 
The Blackouts
 
The DJ duo known as “The Blackouts” is comprised of the Jefferson brothers: Ako & Atiba. The identical twins are known to make a ruckus during their weekly gigs at the Cha Cha Lounge. But, make no mistake, these brothers are as distinct as their trades and passions. Both brothers were founding staff members of The Skateboard Mag where Ako helms the position of Art Director and Atiba works in photography. Atiba’s vast client roster includes the NBA, XXL and Slam.  
 
这对知名的DJ组合“The Blackouts”是由Ako Atiba两位 Jefferson兄弟组成的。这对双胞胎兄弟因为每周在Cha Cha酒吧的喧闹演出而知名。不过不要搞错,这对兄弟对自己的风格定义和爱好十分清晰。兄弟俩一起创办了滑板杂志,Ako担任艺术总监一职,Atiba负责摄影。Atiba庞大的客户名册里包括了:NBA, XXLSlam.
 


Mr. Cartoon
 
Born and raised in Los Angeles, Mister Cartoon was immersed in art from an early age. He began his career as a graffiti artist before branching into murals, album covers, logos, and, most famously, tattoos. His richly detailed, hand-rendered designs pull much of their inspiration from the Los Angeles of Cartoon’s youth. At one time, the black and grey, fine line style was synonymous with LA street life. Cartoon’s work has helped bridge the gap between those hardscrabble beginnings and the style’s current popularity. Stars such as Eminem, Travis Barker, Dr. Dre, 50 Cent, Beyoncé, along with athletes like CC Sabathia, Amarie Stoudemire and Carlos Boozer wear Cartoon’s art on their skin.
 
生长于洛杉矶的卡通先生很小就对艺术创作颇有兴趣。在涉及壁画、唱片封面、商标和纹身领域之前,他最初是从事涂鸦艺术。他的设计作品不乏丰富的细节和艺术渲染吸引了不少洛杉矶街头热爱卡通艺术年轻人的追捧。黑灰细条图案一度代表了洛杉矶的街头文化。卡通先生将此经典图案与现在流行的风格做了很好的衔接。在众多明星及运动员身上都可找到卡通先生的作品,例如:EminemTravis BarkerDr. Dre50 CentBeyoncéCC SabathiaAmarie StoudemireCarlos Boozer

Vans的马修在对Mr. Cartoon进行访问

媒体媒体

 
Having already gained a worldwide following from his tattooing, Cartoon has attracted a diverse and devoted fan base for his work in other media as well. The result has been highly acclaimed gallery appearances and art shows from London, Paris, Tokyo, and beyond. Cartoon’s art has been featured in numerous publications including Rolling Stone, The Wall Street Journal, Complex, Juxtapoze, XXL, GQ, and others. Always looking to challenge himself as an artist, Cartoon has carved himself a place in corporate logo design and branding. Together with renowned photographer Estevan Oriol, Cartoon runs SA Studios Global, a lifestyle-marketing agency based in Los Angeles. SA has partnered with companies such as Microsoft, Vans, Stussy, Metro PCS, Rockstar Games, and Harley-Davidson and taken part in film marketing projects with Fox, Weinstein Company, and Universal. Service to the community has been an essential part of Cartoon’s career. He takes place in monthly outreach programs where he shares his knowledge with young people and devotes time to many other community-based initiatives.
 
随着卡通先生的纹身被广泛接受,他积极投身于各类活动用他得作品来影响更多的人。一些广受好评的画廊和艺术展在英国、巴黎、东京等地陆续上演。卡通先生的艺术作品被刊登在许多知名出版物,例如《滚石杂志》、《华尔街日报》、《Complex》(美国男性杂志)、《先锋平面设计杂志》、《XXL》(美国权威Hip-pop杂志)、《GQ》(美国知名男性杂志)等。作为艺术家他不断挑战自我,开创了自己的商标和品牌。与知名的摄影师Estevan Oriol一起经营SA全球工作室洛杉矶当地一家提供创意营销公司。与SA合作的公司有微软、VansStussyMetro PCS通讯公司、Rockstar游戏开发公司和Harley-Davidson,另外还与福克斯、温斯坦和环球合作电影市场营销方案。参与社团活动是卡通先生工作重要的一部分。每个月他都会与年轻人分享他的见识和投身于其他信息交流平台。

 
Dimitri Coste is a photographer and filmmaker. His body of work is an extension of his passion: motorcycles, music and fashion. While Coste resides outside of Paris, it is evident that his tastes transcend to a global scale. Recently Coste shot portraits of Carroll Shelby of Shelby Motors fame. In his personal photography work, Coste has embarked on ideas of the American mythology of bygone heroes as is displayed with his “Elvis” series. A constant and astute observer, Coste is prolific and passionate in his art. He also happens to own one of the most comprehensive collections of Vans shoes and memorabilia in the world.
 
Dimitri Coste是一个摄影师和制片人。他的主要工作就是不断在摩托车、音乐和时尚领域激发新的火花。Coste居住在巴黎偏远的郊区,彰显了他超凡的生活态度。最近CosteCarroll Shelby拍摄了一组Shelby摩托车。在他的个人摄影作品中,Coste展现了美国神化昔日英雄猫王系列。Coste是个由着不断探索的观察者,这使得他在艺术方面更多产、更有****。他还是世界上收藏数量第一的Vans收集者。



Eric Elms(右一)
 
Eric Elms is based in Brooklyn where he runs his design studio, Adorn, specializing in print design and publishing. Elms’ distinct approach in design utilizing a unique manual arts aesthetic coupled with bold graphic imagery has made him highly sought after. His clients range from Arkitip Magazine to Supreme to Wieden+Kennedy. As an artist, Elms’ work focuses around mixed media creating a visual world where graphic and wordplay live cohesively.
 
Eric Elms在布鲁克林经营他的设计工作室、装饰、以及印刷设计和出版。Elms对设计有着很高要求,独特地将特殊的手工艺与大胆的平面创作相结合。他的客户有Arkitip设计杂志、SupremeWieden+Kennedy广告创意公司。作为一个艺术家,Elms的工作主要是为多元媒体创作包括平面和文字艺术。


 










Sam Lee也来了

 
Vans OTW系列将在中国各大Vans授权经销店铺开始发售!包括商场铺、街铺、核心滑板店!
 
关于VANS
 
隶属于美国VF集团的Vans是年轻极限运动鞋服领域的领导品牌,产品线包括了滑板鞋,服装,配饰,滑雪靴以及护具等。在美国境内拥有超过180家自营店,同时也通过经销商和工厂outlets销售。在国际范围内,Vans通过经销商网络,销售公司以及海外的办公室在大约50个国家有销售。Vans通过the Vans Triple Crown of Surfing™, The Vans Downtown Showdown and the Vans Warped Tour®.等活动来支持和推动极限运动。

VANS BRAND INTRODUCTION

In 1966, the Van Doren Rubber Company opened up for business in Anaheim, CA. Soon, Vans’ simple canvas shoes became a staple at the beach and throughout Southern California. Not long after, SoCal youngsters found that Vans’ sticky gum rubber sole and sturdy construction made the shoes perfect for skateboarding. Today, Vans’ way of life is defined by the cultural melting pot of action sports, art, music, design, and authentic street fashion. These diverse influences define the next generation of style-conscious consumers. 
 
 
VANS品牌介绍
Van Doren橡胶公司于1966年在美国加州成立。Vans的华夫底鞋迅速在沙滩盛行乃至风靡了整个南加州。不久,南加州爱好户外运动的年轻人发现Vans鞋出色的抓地性能和耐磨效果非常适合滑板。今天,Vans的生活态度融合了极限运动、艺术、音乐、设计和纯正的街头文化。这些不同的影响力引领下一代潮流顾客。
 

摄影:郑诣

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