BURTON收购AWS/HABITAT

2月5日，著名滑雪品牌BURTON宣布成功收购滑板批发公司DNA Distribution，这意味着DNA旗下的滑板品牌将由BURTON公司全面掌管，其中包括大家熟悉的Alien Workshop板面、Habitat板面和Reflex轴承。这宗收购从一年前就开始准备了，BURTON品牌在滑雪运动领域的成功将继续发扬在目前不断增长的滑板运动领域，随着BURTON开创Analog滑板服饰品牌后，并大量赞助前Quiksilver的队员，BURTON就已经开始了进军滑板市场的脚步，如今AWS和HABITAT也编入了BURTON旗下，滑雪品牌市场正逐步滑板品牌市场相互融合。

被收购后的AWS/HABITAT等品牌仍独立运转，目前BURTON的品牌还包括Gravis、Analog等众多著名运动品牌如下图：

BURTON ACQUIRES ALIEN WORKSHOP AND HABITAT

Company Increases Its Commitment to Boardsports by Acquiring Leading Skateboard Manufacturer, DNA Distribution

Dayton, Ohio (February 5, 2008)—DNA Distribution, which includes skateboarding brands Alien Workshop, Habitat and Reflex, today announced that the company has been acquired by Burton.

The two companies began discussions over a year ago and found that they share a common approach in the way that they contribute to boardsports culture, including a commitment to creating long-lasting relationships with their teams of international athletes. In addition, both are committed to advancing and innovating hardgoods technologies, as well as the artistry and creativity associated with these sports; supporting a solid team of amateur riders; and providing best customer service practices.

DNA Distribution will continue to operate in Dayton, Ohio and CEO and Co-Founder Chris Carter will continue to oversee the DNA brands, which include Alien Workshop, Habitat and Reflex Bearings.